Espacio Betty's brand concept goes beyond mere decoration and furnishings, it's a way of understanding life.
Espacio Betty's brand concept goes beyond mere decoration and furnishings, it's a way of understanding life.
You can tell a lot about a business by meeting the owner. In the case of Javier, a co-owner of Spanish interiors company Espacio Betty, it's a sense of joy, enthusiasm and appreciation for craftsmanship. Javier's personality shines through (even in email exchanges), making the success of the family business seem like the natural outcome, but it hasn't always been plain sailing. Growing up surrounded by their parent's interiors business established in the early 70's, Javier and his two siblings developed a deep appreciation for contemporary design, but when they ventured out on their own it was just in time to to confront a financial crisis and the decline of Spanish manufacturing. But with each pivot and adaptation to the changing market they were able to solidify their role in the design world– as an authentic lifestyle brand concept. Fundamentally, their goal is to derive genuine pleasure from their pursuits and embrace the beauty found in every form from the visual aspect through to aromas and sounds. Their approach goes beyond mere decoration and furnishings, it's a way of understanding life.
“We flee from ostentation and pursue calm, serenity and survival over time,” Javier told us. With a passion for Scandinavian culture and design, with Mediterranean and Japanese nuances, Espacio Betty specialise in unique and singular products through carefully selected brands offering something ‘far from formal and “serious luxury.”
Their expertise and in-depth product knowledge enables strong and supportive collaborations with architects, designers and interior designers. In these partnerships, each expert is able to fulfil their role for a more harmonised, and wonderful end result. For their part, Espacio Betty's focus is on making European brands accessible. When choosing the brands they want to work with and promote, they prioritise brands that value craftsmanship and sustainability as well as a certain look. Javier said they look for "an aesthetic in which sobriety and the use of extraordinary raw materials prevail. That is, the basis of Scandinavian design: eliminate visual noise and stay with sobriety, serenity and timelessness."
In recent years the physical home to Espacio Betty has been reimagined to feature small boutiques of their ‘very special brands’, with unique staging to highlight the details. 'El taller’, designed by Plantea Estudio Arcquitectos, represents a new vision of the conventional showroom incorporating space for working and special events.
Javier told us it was through this project he discovered our limewash paint, “I was looking for something special for the painting of the whole space and I couldn’t find anything that excited me. Searching and searching, I found an image that caught my attention, it was of a hotel and the painting was seen in a photo with amazing shades… it was a crush, I didn’t stop until I found the brand: it was called Bauwerk.”
After Javier’s initial email to us, many more have followed and since then Espacio Betty has been working to make the Bauwerk brand known to all architects and interior designers in Spain. “For me, Bauwerk is more than just a brand with a quality and beautiful product, it is something very emotional that connects with our philosophy and goals… and that is the approach we take to our customer presentations. Bauwerk lime paint connects us with nature and manages to create unique and mysterious atmospheres. It is completely emotional.” Javier thinks their unique showroom helps a lot and rarely a day goes by without a tour, showing off the limewashed walls. “I feel like part of the Bauwerk team.” We couldn’t agree more.
If you would like to find Bauwerk stockists in your area, where you can view finishes, colours or swatches, view Our Stockists page. If you’re considering becoming a stockist yourself, joining the Espacio Betty and Bauwerk community, please get in touch.
