How Bauwerk Colour uses AI

We use AI selectively as a tool to assist research, drafting and visual exploration. People at Bauwerk remain responsible for the content we publish and for the advice we give our customers.

Our visual imagery

Most imagery published by Bauwerk is photography and is credited to the relevant rights holder. Where we create an imagined scene using AI, we identify it as a Bauwerk imagined AI-generated visualisation. Where an authentic photograph has been materially altered with AI in a way that could change how the scene is understood, we disclose that modification clearly.

What “Bauwerk imagined” means

Bauwerk imagined images are created to help customers explore colour, atmosphere and the character that limewash can bring to a space. They are visual inspiration rather than documentation of a completed project unless we state otherwise.

What we do not use AI for

We do not use AI to invent customer testimonials, fabricate completed projects, or present fictional performance results as real. Product and technical claims must remain grounded in Bauwerk’s approved information and experience.

AI-assisted text

AI may help our team research, organise, draft or translate information. Customer-facing and published Bauwerk content is human reviewed. For technical, regulatory or consequential information, the responsible reviewer checks the relevant source material before publication.

Human responsibility

AI assistance does not transfer responsibility away from Bauwerk. A person or responsible Bauwerk team remains accountable for the final content we publish.

Questions

If you have a question about how a particular image or piece of content was created, please contact us and we will explain the process used.